A Brand Vision for

Wise Body Moves

Presented by Sue Forrest @ Magnolia Brand Studio

Brand collage for Mandy Murphy Co featuring a lotus flower, a tree, an owl, a woman walking on the beach, and stacked stones. The text highlights brand values: maturity, cool, calm, confident support through life's journey.

The Project

After more than a decade in business, Susan realized her brand no longer reflected who she had become—or how her clients experienced her work. What once served her well had begun to feel disconnected, and she was unsure where to begin in creating the next evolution of Wise Body Moves.

Through our Brand Clarity process, we uncovered the throughline of her work: helping women reconnect with their bodies, restore balance, and move with greater awareness. Together, we shaped a brand that embodied her depth of experience and the calm confidence she brings to every session.

The result is a cohesive visual and verbal identity that feels grounded, authentic, and deeply aligned with her purpose.

Services

Brand Clarity Brand Design Web Development
Logo for "Wise Body Moves" featuring an owl outline. Text below reads: "Mature bodies embracing movement and wellness...for life.
The Mandy Murphy Co presents five oval shapes in a horizontal line, showcasing the exquisite colors of Japanese Violet, Rhythm, Dark Raspberry, Jelly Bean Blue, and Crystal Blue.
Mood board featuring photos and color swatches titled "Jelly Bean Blue" and "Japanese Violet," with text highlighting Mandy Murphy Co's brand photography style, focused on active, mature women and themes of balance and stability.
A tote bag against a light teal background from Mandy Murphy Co features a logo of an owl inside a crescent moon and the text "Wise Body Moves" in purple. Small flowers elegantly decorate the bottom right corner.
A stack of business cards with the "Wise Body Moves" logo, brought to you in collaboration with Mandy Murphy Co. Susan Silver, a health movement specialist, invites you to discover ease of movement and enjoy life. Contact details are elegantly displayed for your convenience.
“Before this, I felt like a service professional without a clear identity. I was floundering, unsure what to do first. Having brand clarity gives me a foundational identity to rely on, which impacts everything else I do. It’s one of the greatest business decisions I ever made.”
Susan Silver

Are you ready to build a brand that feels like you?

Hands delicately cradle a stunning bouquet of pink and white peonies, exuding a sense of elegance that reflects artful branding.

01 Define Your Superpower

We’ll uncover what makes you unique, ensuring your brand reflects your essence and creates personal connections with your audience right from the start.

Two closed notebooks, one pink and one with a marble pattern, are stacked elegantly on a surface, showcasing sophisticated branding. Two sharpened red-tipped pencils rest on top, complementing the stylish ensemble.

02 Clarify Your Audience

We’ll identify who your audience is, their desires, and challenges, so your brand resonates, stands out, and connects you with the right people.

An open interior design book with floral images, fabric swatches, paint color samples, and pencils sits on a white surface, alongside a bright pink envelope showcasing the essence of creative branding.

03 Build
Your Brand

I’ll transform our insights into a polished, authentic brand that excites you, making your first impression one that exudes confidence and authenticity wherever you show up.

Logo for Magnolia Brand Studio featuring a stylized magnolia flower above the text.