Every brand begins with the woman behind it.
Strategic brand identity for accomplished women claiming their next chapter. Built from hours of listening before a single design choice is made.
A Different Approach
Most brand designers start with a logo. I start with you.
Before a single color is chosen or a logo sketched, I spend hours getting to know the woman behind the brand. Not your industry. Not your services. You. What you value, how you want to be experienced, what you want people to feel when they encounter your work.
This depth is the foundation everything else rests on.
When that work is done, the visual design begins. Logo, palette, typography, voice, image direction. Each element shaped by what’s actually true about you.
The result is a brand you recognize the moment you see it. One built around the woman you’ve actually become.
WHAT YOU WALK AWAY WITH
A brand that's unmistakably yours — and everything that brings it to life.
- A logo designed around who you actually are
- A color palette built for your specific brand
- Typography that holds your voice
- Image direction so all your visuals feel like part of one brand
- A brand style guide so every future decision is easier
- A website design brief so any developer can build to your brand exactly
If you’d like me to design the website too, my team build from this same foundation.
Hi, I’m Sue Forrest — Brand Strategist & Creative Director
For more than a decade, I’ve built brand identities for women claiming their next chapter.
I came to this craft the long way. Early in my career, I took my clients’ direction at face value and designed from there — and watched too many finished brands fall short, because we’d never gone deep enough into who they actually were. The colors were right. The typography was right. But the brand wasn’t her.
It took years of practice to understand that nothing exceptional can be made without first knowing exactly who it’s for. So now I refuse to begin without that.
The women I serve are doing things that change lives. They deserve brands equal to that.
Why it Matters
A brand that's truly yours does most of the work for you.
When everything reflects who you actually are, the right people recognize it without you having to explain yourself.
Conversations get easier. The doubt quiets.
The hesitation that used to come before sharing your work — gone.
Your brand stops being something you maintain.
It becomes something that works on your behalf.
Let's Begin
Ready when you are.
This work is for you if:
- You’ve spent years building someone else’s vision and are ready for your own
- You know exactly what you offer, but your brand doesn’t yet reflect it
- You want a designer who’ll truly know you before building anything
- You want to be truly known, not approximated
I’d love to meet you.
