Hi, I'm Sue.
For more than a decade, I've helped women bring clarity to what comes next.
Through thoughtful conversation, strategic exploration, and intentional design, I help women uncover what makes their work uniquely theirs—so they can move forward with greater confidence, clarity, and purpose.
HOW I GOT HERE
The Product Was Never the Brand. The Woman Was.
Long before “personal brand” was a term anyone used, I was designing marketing materials for women running seasonal in-home boutiques — independent sales reps representing designer fashion lines, building businesses that were entirely their own. Business cards, trunk show invitations, holiday cards. I designed, produced and shipped most of it from my home.
I actually knew this world from the inside. Before I started designing for it, I’d spent many years building and managing a nationwide network of sales reps for a company headquartered in NJ — that’s where I got my on-the-job marketing education, and where I met my husband George.
What I learned during those years shaped everything I do now. The brand each woman sold was almost never the brand she was. The product was just the frame. The brand was her — her taste, her judgment, her relationships, the experience of being welcomed into her living room and given her honest opinions on what worked.
Eventually the landscape of this business shifted, and I began working with other women running their own businesses — gym owners, yoga studio founders, coaches, consultants. The surface was different. The truth underneath was the same. The woman behind the work was always the real brand. And that’s where my whole practice was born.
Those years also taught me what kind of designer I was. I’m self-taught, and most of my best work is instinctive. My particular gift, if I have one, is for taking beautiful things and arranging them in the way that tells your story rather than someone else’s.
Outside of all this: I live in Durham with my husband George (yes, the same George) and our twelve-year-old Briard, Isaac. I absolutely love to read, I adore flowers of every kind, and enjoy getting on my road bike most afternoons — it’s the best break in my day, and where I do my best thinking.
I bring all of it into the work. Which is why I’m not the right designer for everyone, and exactly the right designer for some.
More Than a Beautiful Brand
A meaningful brand changes more than the way your business looks.
When your brand is grounded in who you are, what you value, and the work you’re here to do, it becomes easier to communicate your vision, make aligned decisions, and show up with greater confidence. The visual identity is simply the expression of something much deeper—and that’s where our work begins.
