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A Brand Vision for

Antico Elements

Presented by Sue Forrest @ Magnolia Brand Studio

A collage featuring a sealed envelope, rustic interior, scenic vineyard, and statues. Text reads "The Brand Mood – Modern, Rustic, Italian Charm" and "Olive & Figs.

The Project

Antico Elements manufactures faux stone and faux brick panels, columns, and accessories for interior and exterior design projects that require a real stone or brick appearance. Jacki, the brand’s visionary, sought to carve out a unique space in a crowded marketplace with a complete rebrand.

Paying homage to the original owner and his Italian roots, together we crafted a stunning brand that shines in both messaging and visuals, ensuring the brand is experienced as sophisticated, artisanal, and, above all, stylish.

The brand vision was centered around Italy’s stunning brick-and-stone architecture.

Services

Brand Vision Development Brand Design Creative Direction
Dark maroon banner featuring the text "Antico Elements" and "Cultured Stone Artisans," with decorative initials "Ae" in the center.
Six rounded swatches labeled with Pantone color codes: 4975C (dark brown), 5757C (olive green), 5777C (light olive), 7566C (burnt orange), 4707C (mustard yellow), one unlabeled (white).
A mood board featuring color swatches, photos of interiors and exteriors, a gift box, and the word "Muse," conveying a warm, rustic, and sophisticated aesthetic.
Brown cardboard box labeled "Explore Our Samples" with decorative leaf graphics and a company name beneath.
A collection of brand strategy presentation slides, featuring images of architectural structures and text detailing brand values and vision on a green background.
Working with Sue was one of the best decisions we made. She brought my vision for the brand to life, understanding how crucial it was for us to stand out in a sea of sameness in our industry. Sue continues to collaborate with us in all areas of creative direction, helping us develop a stylish brand experience through packaging and marketing collateral designs. She is an invaluable part of our team.
Antico Elements

Are you ready to build a brand that feels like you?

Hands delicately cradle a stunning bouquet of pink and white peonies, exuding a sense of elegance that reflects artful branding.

01 Define Your Superpower

We’ll uncover what makes you unique, ensuring your brand reflects your essence and creates personal connections with your audience right from the start.

Two closed notebooks, one pink and one with a marble pattern, are stacked elegantly on a surface, showcasing sophisticated branding. Two sharpened red-tipped pencils rest on top, complementing the stylish ensemble.

02 Clarify Your Audience

We’ll identify who your audience is, their desires, and challenges, so your brand resonates, stands out, and connects you with the right people.

An open interior design book with floral images, fabric swatches, paint color samples, and pencils sits on a white surface, alongside a bright pink envelope showcasing the essence of creative branding.

03 Build
Your Brand

I’ll transform our insights into a polished, authentic brand that excites you, making your first impression one that exudes confidence and authenticity wherever you show up.

Get Started

Branding for women who are becoming. Experience the (r)evolution.

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© 2021-2025 Sue Forrest

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