Client Results
"A foundational identity"
Susan Silver is a passionate fitness professional with over 20 years of experience dedicated to helping individuals navigate the changes in their bodies—whether due to age, medical conditions, or injuries. She has worked with a diverse range of clients facing challenges from mild arthritis and back pain to joint replacements and neurological disorders. After relocating to Durham, NC, Susan recognized it was the perfect time to rebrand her business, ensuring that the essence and experience of her brand aligned with her vision and resonated deeply with her ideal clients.
“Before this, I felt like a service professional without a clear identity. I was floundering, unsure what to do first. Having brand clarity gives me a foundational identity to rely on, which impacts everything else I do. It’s one of the greatest business decisions I ever made.”
Susan Silver
"Elevated my brand"
As a service-based business, Lots of Luxe provides personal styling in a warm and inviting boutique atmosphere, beautifully crafted within Melrose’s home/studio. Having known Melrose for over 20 years, I understood the importance of infusing her brand with a sense of fun and a relatable personality, making it not just luxurious, but also welcoming and approachable.
Lots of Luxe embodies a stylish, luxe, and opulent identity. It is collaborative, service-oriented, and educational while remaining down-to-earth and helpful. The brand’s opulence and luxury are always inclusive.
"My relationship with Sue is truly a partnership. She was the first to help me recognize the importance of personal branding over the brands of the clothing companies I represent. The refreshed logo and website have significantly elevated my brand, perfectly aligning with the quality of the clothing I offer and the personalized service I provide to each client. Sue collaborates with me regularly on brand awareness projects, including social media strategies and weekly client emails. Her dedication to my business is exceptional; she genuinely cares about my success just as much as I do. I always know that I can count on her for guidance in marketing my services and attracting new clients."
"Invaluable to my entrepreneurial journey"
As a strong and confident woman, Bev recognized the need to evolve her approach to client interactions. The days of maintaining a physical studio were behind her, but her passion for serving her clients remained unwavering. Seeking guidance for her rebrand, she turned to me.
Bev’s brand embodies a stylish, sophisticated, and contemporary aesthetic. It radiates friendliness, warmth, and approachability. Her deep expertise in color, makeup, and skincare distinguishes her in the industry. The brand is vibrant yet soft and fresh, reflecting both her personality and the transformative journey she offers her clients.
"Working with Sue for over two decades has been invaluable to my entrepreneurial journey. She has witnessed my personal and professional development and rebranded my business as it evolved, especially during my transition from a brick-and-mortar studio to an online customer experience. Sue took the time to listen deeply, ensuring she understood my business changes and how I wanted my clients to engage with my brand. Her talent for capturing the brand's essence, purpose, and values has shone through in every iteration of my brand identity. I truly believe that Sue will remain a vital part of my journey, even into retirement."
Bev Dwayne
"Every aspect felt just right"
Using my collaborative Brand Evolution process, Carissa and I transformed Luminous Glo Wellness into a brand that radiates authenticity and purpose. Her approachable, knowledgeable style now shines, creating a warm, professional atmosphere with a rich, grounded palette that truly resonates with her vision.
I had an amazing experience working with Sue Forrest for my business branding! Sue took the time to understand my vision, values, and unique style, and turned that into a brand identity that truly reflects who I am and what my business stands for. Her creativity and attention to detail are exceptional, and she went above and beyond to make sure every aspect felt just right. I couldn’t be happier with the result—it’s beautiful, professional, and exactly what I was hoping for.
Carissa Haney
"Having Sue Forrest as my partner was a game changer..."
"As a solo practitioner, going out on my own, having Sue Forrest as my partner was a game changer. She took the time to get to know me, my business, and my business plan. She listened to my passion and preferences and helped me develop my brand and image. She was patient with me and helped keep me on track. The talent she and her team bring resulted in a beautiful brand that makes me very proud and a website that fits me and my business."
Ziva Starr Raney
"Such a positive experience..."
Together, we crafted Mandy Murphy Co. to reflect the calm, nurturing presence she brings to her clients—a brand that feels serene, thoughtful, and honoring of each person’s journey. Through this branding process, we developed an inviting and feminine space, one that allows clients to feel seen, heard, and fully supported as they rediscover their resilience and courage. It’s a brand that truly embodies Mandy’s warmth and dedication.
"Working with Sue was such a positive experience! Her expertise and knowledge of designing a brand, along with her thoughtfulness and intuition, created such a powerful space for me to do the inner work needed in the process. She listens intently and provides professional guidance in a way that demonstrates she understands my vision and, through an amazingly collaborative effort, created an end product that I am so excited about. I feel confident in my brand attracting the clients that will benefit from my services and appreciate what I have learned from Sue regarding brand clarity and strategy!"
Mandy Murphy
