A Brand Vision for

Bev Dwane Image Consulting

Presented by Sue Forrest @ Magnolia Brand Studio

Moodboard with photos of a stylish older woman, purple, blue flowers, and a living room. Text: "Stylish, sophisticated, friendly, warm, knowledgeable.

The Project

Bev is an accomplished Image Consultant, Color Expert, and Clean Beauty Advisor who has spent nearly 20 years running a successful studio dedicated to helping women discover the best colors, styles, fit and skincare & makeup products tailored to their unique needs. Like so many women, Bev reached a pivotal moment of reinvention – a time to refresh and rebrand her business.

As a strong and confident woman, she recognized the need to evolve her approach to client interactions. The days of maintaining a physical studio were behind her, but her passion for serving clients remained unwavering and still very much alive. She turned to me for guidance with her rebrand.

Bev’s brand embodies a stylish, sophisticated, and contemporary aesthetic. It radiates friendliness, warmth, and approachability. Her expertise and deep knowledge in color, makeup, and skincare distinguish her in the industry. The brand itself is vibrant yet soft and fresh, reflecting both her personality and the transformative journey she offers to her clients.

The challenge was bridging the gap between who Bev was when she was working in her studio and who she was becoming.

Services

Brand Clarity Brand Design Creative Direction
Dark blue textured background with silver text: "BEV DWANE Discover your glow SKINCARE | MAKEUP | COLOR | STYLE.
A gradient from dark purple to light purple with the text "From rich and dynamic to soft and calming" above, reflecting Bev Dwayne's expert touch in image consulting.
Collage featuring a stylish woman, color swatches titled "Fun Blue" and "Deluge," blue-toned flower, and a cozy living room interior.
Stack of business cards with blue floral design. Text includes "Bev Dwyane" and contact details like phone number, email, and social media handle for a skincare and makeup business.
Three Norwex skincare products—Renewing Eye Cream, Hydrating Moisturizer, and Cleansing Facial Powder—alongside a towel. Bev Dwane, Image Consulting. Discover Your Glow.
"Working with Sue for over two decades has been invaluable to my entrepreneurial journey. She has witnessed my personal and professional development and rebranded my business as it evolved, especially during my transition from a brick-and-mortar studio to an online customer experience. Sue took the time to listen deeply, ensuring she understood my business changes and how I wanted my clients to engage with my brand. Her talent for capturing the brand's essence, purpose, and values has shone through in every iteration of my brand identity. I truly believe that Sue will remain a vital part of my journey, even into retirement."
Bev Dwayne

Are you ready to build a brand that feels like you?

Hands delicately cradle a stunning bouquet of pink and white peonies, exuding a sense of elegance that reflects artful branding.

01 Define Your Superpower

We’ll uncover what makes you unique, ensuring your brand reflects your essence and creates personal connections with your audience right from the start.

Two closed notebooks, one pink and one with a marble pattern, are stacked elegantly on a surface, showcasing sophisticated branding. Two sharpened red-tipped pencils rest on top, complementing the stylish ensemble.

02 Clarify Your Audience

We’ll identify who your audience is, their desires, and challenges, so your brand resonates, stands out, and connects you with the right people.

An open interior design book with floral images, fabric swatches, paint color samples, and pencils sits on a white surface, alongside a bright pink envelope showcasing the essence of creative branding.

03 Build
Your Brand

I’ll transform our insights into a polished, authentic brand that excites you, making your first impression one that exudes confidence and authenticity wherever you show up.

Logo for Magnolia Brand Studio featuring a stylized magnolia flower above the text.