A Brand Vision for

Luminous Glo Wellness

Presented by Sue Forrest @ Magnolia Brand Studio

A stunning collage by Mandy Murphy Co showcases beauty and wellness, featuring close-ups of radiant faces, vibrant flowers, glowing skin, and abstract art. Words like "Glow" and "I am divine" elegantly capture the essence of self-love and empowerment.

The Project

As a client of Carissa’s, I had the privilege of experiencing her remarkable expertise and heartfelt approach to skincare and esthetics. Our connection grew deeper as we shared our experiences as two women navigating the challenges of entrepreneurship. Over numerous conversations, Carissa opened up about the frustrations she faced with her DIY brand and website, feeling uncertain about the path she was creating. Recognizing her need for support, she asked me for help, and I was genuinely excited to guide her through my Brand Evolution process.

Our work together firmly established the Luminous Glo Wellness brand as one of authenticity, integrity, and substance. Driven by passion and purpose radiating vitality and ambition.

The brand is committed to knowledge and education, and takes pride in being unpretentious, honest, and approachable.

The overall experience of the brand is warm, inviting, and comfortable, trustworthy, and friendly. At the same time expert, knowledgeable and professional.

The brand’s color palette is warm, intense, and grounded, further reflecting its values and personality.

Services

Brand Clarity Brand Design
Gold background with white text: "Luminous Glo Wellness by Mandy Murphy Co." A floral emblem is centered above the text.
Three stylized, tear-shaped leaves in blue, gold, and pink are aligned horizontally, with "Mandy Murphy Co" elegantly inscribed above them.
A vibrant collage showcasing makeup images, a swatch of color, leaves scattered on the ground, a stylish person in Mandy Murphy Co sunglasses, delicate flowers, and uplifting text celebrating strength and beauty.
Various promotional materials for "Luminous Glo Wellness" from Mandy Murphy Co are displayed on a pink surface, featuring product images, logos, text samples, and design elements.
Two dark blue business cards for Luminous Glo Wellness, detailing contact information for a dedicated nurse practitioner. The cards rest elegantly on a dark wooden surface adorned with lush green leaves, reflecting the serene essence of wellness.
I had an amazing experience working with Sue Forrest for my business branding! Sue took the time to understand my vision, values, and unique style, and turned that into a brand identity that truly reflects who I am and what my business stands for. Her creativity and attention to detail are exceptional, and she went above and beyond to make sure every aspect felt just right. I couldn’t be happier with the result—it’s beautiful, professional, and exactly what I was hoping for.
Carissa Haney

Are you ready to build a brand that feels like you?

Hands delicately cradle a stunning bouquet of pink and white peonies, exuding a sense of elegance that reflects artful branding.

01 Define Your Superpower

We’ll uncover what makes you unique, ensuring your brand reflects your essence and creates personal connections with your audience right from the start.

Two closed notebooks, one pink and one with a marble pattern, are stacked elegantly on a surface, showcasing sophisticated branding. Two sharpened red-tipped pencils rest on top, complementing the stylish ensemble.

02 Clarify Your Audience

We’ll identify who your audience is, their desires, and challenges, so your brand resonates, stands out, and connects you with the right people.

An open interior design book with floral images, fabric swatches, paint color samples, and pencils sits on a white surface, alongside a bright pink envelope showcasing the essence of creative branding.

03 Build
Your Brand

I’ll transform our insights into a polished, authentic brand that excites you, making your first impression one that exudes confidence and authenticity wherever you show up.

Logo for Magnolia Brand Studio featuring a stylized magnolia flower above the text.