A Brand Vision for
Lots of Luxe
Presented by Sue Forrest @ Magnolia Brand Studio
The Project
Melrose has been a valued client since 2003, and I continue to work closely with her on all aspects of her brand’s creative direction. In 2020, despite the challenges of the pandemic, it became clear that Melrose’s Lots of Luxe brand needed a refresh. The brand needed to reflect the same stylish, luxurious, and opulent essence as the designer women’s clothing lines she represents.
As a service-based business, Lots of Luxe offers personal styling to clients in a warm and inviting boutique atmosphere, beautifully crafted within Melrose’s home/studio. Having known Melrose for over 20 years, I recognized the importance of infusing a sense of fun and an engaging personality into the brand’s style, making it not just luxurious, but also welcoming and approachable.
It was so important with this project to keep the brand and its communication over the years as elevated and stylish as the clothing lines she represented. We needed to infuse Melrose’s personality while at the same time staying true to the elevated designer collections.
Services
Are you ready to build a brand that feels like you?
01 Define Your Superpower
We’ll uncover what makes you unique, ensuring your brand reflects your essence and creates personal connections with your audience right from the start.
02 Clarify Your Audience
We’ll identify who your audience is, their desires, and challenges, so your brand resonates, stands out, and connects you with the right people.
03 Build
Your Brand
I’ll transform our insights into a polished, authentic brand that excites you, making your first impression one that exudes confidence and authenticity wherever you show up.
